Puru Gaur · Atlanta, Georgia
Bet on the person who does the work.
Biopharma intelligence leader. Founder of six ventures. Publisher of The RX Signal. I turn chaos — deals, data, regulatory chess moves — into decisions people can act on.
Biopharma intelligence leader. Founder of six ventures. Publisher of The RX Signal. I turn chaos — deals, data, regulatory chess moves — into decisions people can act on.
I'm Puru Gaur. By day I lead Commercial Intelligence & Research Services at Norstella, helping clients understand the data behind multi-billion-dollar decisions. Around the clock I build: a biopharma intelligence publication, a vision-rehabilitation company with my parents, and four advisory businesses — real estate, web studios, restaurants, and cars. Everything I ship follows one rule: human, not AI slop.
Biopharma competitive intelligence, published. Game theory underneath, plain English on top — scored with Signal Strength and the dogs' Bark Rating.
Read the latest →From vision rehab to restaurant consulting to beating the sticker price — every company runs on the same operating principles.
Meet the family →A golden retriever and a German Shepherd run quality control around here. Enthusiasm meets standards, daily.
Meet the board →
My career spans Biogen, PhRMA, AmerisourceBergen (now Cencora), EVERSANA, Vir Biotechnology, and Norstella. I hold an MPH in Health Policy and Management from Emory University and an MBA in Healthcare Management from the University of Arizona.
I'm from Atlanta, Georgia. I volunteer as a Taekwondo instructor for kids in underserved areas and advise Ladybug for Girls, an Atlanta nonprofit. I believe in planting trees under whose shade I may never sit.
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